Crammed into the elevator like sardines, we rocketed to the 6th floor of the Bloomberg building, known as the “link”. This floor was all white and had a futuristic atmosphere; Jason Kelly, and our host, Rob Urban, greeted us.
Urban has been with the Bloomberg company for 23 years. Kelly and Urban explained the setup of the building and the idea of transparency that the building was built off of, all conference rooms were walled with ceiling to floor clear glass to emphasize the idea of teamwork and openness.
Along with Urban was a woman named Tal Barak, she worked with the company’s interns and explained to us how someone in our position could achieve the honor of being an intern at such an amazing company. Tal described what she looks for on resumes, the types of questions she asks in interviews and the dreaded Bloomberg test. Being that Bloomberg is a financial and business based company, one working for the company must have knowledge about stocks, bonds, and other financial conditions to be an employee of Bloomberg.
Urban invited us to view their terminal, using the keyboard and mouse that seemed to be sitting rather lonely on the long white conference table. He then directed us to look at the large screen at the end of the room, that acted as a computer screen, showing us what their subscribers see daily and pay an annual fee of $25,000 for. Tal told how she pick their Top 10 stories each day and how they avoid making careless errors that could cost the reputation of their company.
Between the design of the building, the teamwork skills, ideals and the extensive criteria their employees need to meet, it is obvious why Bloomberg is such a reputable company.
A change in pace came faster than the speeding R train that took us from Lexington to Times Square to our final destination–The New York Times. The grandeur of the glossy building quickly dissolved as our group was lead through a long corridor to a small, relatively ordinary conference room.
We were greeted by two young men who introduced themselves as Sam Dolnick and Varun Shetty. Before entering the room, Professor Friedman explained the concept of virtual reality to us. Everyone was split on whether or not this form of technology would take to mainstream media. Dolnick explained that VR breaks the rules of storytelling. It allows the viewer to immerse themselves into a totally new experience outside of their comfort zone.
Dolnick and Shetty were both keen on the stating the fact that The New York Times is in the business of continually innovating the storytelling process. Interestingly enough, Dolnick capitalized on the fact that their journalists should understand visual and written based journalism well. He discussed that The New York Time’s style of journalism has evolved from refined, lofty toned articles to an individualized, unique approach to writing articles that shows a more humanistic and empathetic side to journalism.
The Time’s has built its reputation to be one of the most credible and trustworthy news organizations in the world. I believe that the rest of us are waiting to see how they will innovate the age old process of storytelling in the years to come.
Reported by Gabriella Shtanko and Nirvani Williams